Wears Woody

Perhaps you’ve noticed the psychedelically painted wooden station wagon driving around the Cape, or parked at the Falmouth Road Race and Chatham’s Fourth of July parade. The vehicle, affectionately named Woody, is a traveling storefront for Wears Woody, a local retail company. Owner Mike Norwood, of Canton, is behind the wheel and he credits the Cape for helping shift his company into gear. Wears Woody started in 2012 in Falmouth, where Norwood obtained a hawker’s permit for $10 and sold summer essentials to sun-seekers on town beaches and on Water Street in Woods Hole. In the fall of 2013, Norwood began selling his own clothing stamped with a tiny wooden car logo. “We’ve been at it for four years, and we’ve proven that our concept of selling directly to the consumer and also having a funky beach ride as a mascot work,” says Norwood, who has lived with Type 1 diabetes for 40 years and uses his brand to spread awareness. Through Woody’s Drive Over Diabetes, Wears Woody partners with local nonprofits and donates 10 percent of their sales to Junior Diabetes Research Foundation’s New England Chapter, Team Joslin and College Diabetes Network. Since Norwood bought his wooden station wagon back in 2012, he’s clocked 52,000 miles. While Norwood has national goals in mind for his company, he remembers where those first few miles were logged. “It’s been a lot of hard work, but we don’t forget where we came from,” says Norwood, adding that Wears Woody returns to the Cape each summer for seven weeks.

Kelly Chase

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