Hingham’s famous store with the red door is marking a big birthday this year. In honor of its 70th anniversary, Talbots launched a limited edition capsule collection featuring exclusive pieces, one for each decade that the company has been in business. We asked Deborah Cavanagh, senior vice president of marketing at Talbots, to reflect on the Talbots brand throughout the ages.
Why do you think the Talbots brand has been able to stand the test of time?
Seventy years is certainly a milestone and one that we are very proud of. Our success and longevity is due to our commitment to offering modern, classic style that is both timely and timeless. Talbots’ optimism embraces individual beauty and style and dedicated customers continue to shop with us because they know we have a full range of sizes and silhouettes.
How would you describe the Talbots style?
Nancy Talbot’s quote from over 60 years ago is still quite relevant today. “We make clothes that are timeless because they are ladylike, simple but not contrived, gimmicky or extreme, smart but not faddy, fashionable but not funky. Chic and understated. The hallmarks of good taste.”
What inspired the 70th anniversary collection?
To toast our banner year we created a capsule collection of iconic pieces that not only represent the best of their time but also epitomize modern, classic style. Inspirations included the crisp white shirt from the 1940s à la Lauren Bacall, the slouchy turtleneck from the 1970s, which feels very Ali MacGraw in “Love Story,” and the little black dress from the 1960s that evokes memories of Audrey Hepburn.
What else is on the horizon for fall/winter fashion?
It is time to refresh your closet. Add a shirt with feminine details like a flutter sleeve or a jacket with an unexpected ruffle to your wardrobe. Our military coat is a must for the fall as are super-lux sweaters, chic leopard prints and statement accessories.
Visit the flagship Talbots store at 164 North St., Hingham or shop online.