NOOCH IT: UPrise Foods’ Grated Cheese Alternative

If you haven’t noticed already, plant-based foods are pretty hip these days. One local startup riding the wave is UPrise Foods. The company, which was founded by Hingham High graduate Ben Taylor,  is aiming to change the world of spaghetti and meatballs forever with a plant-based, dairy-free, gluten-free, organic alternative to traditional grated cheese. NOOCH IT is a plant-based, dairy-free and lactose-free product that has a similar texture and taste to grated cheese. The secret ingredient is cashews, combined with nutritional yeast, brown rice flour, garlic powder, hemp seeds and sea salt.  

Taylor started getting interested in plant-based products while doing research for a food blog. The more he learned about factory farming, pesticides and animal rights, the more he wanted to create a company that would inspire people to indulge in tasty, healthy plant-based foods. His latest product launch is a plant-based “cheesy” sprouted breadcrumb, similar to a traditional Japanese panko but with a cheesy flavor.

UPrise Foods operates a production facility in Hingham and has a home office in Quincy. Its products contain no artificial colors or preservatives. NOOCH IT is carried by the Fruit Center Marketplace in Hingham and Milton, as well as Good Health Natural Foods in Quincy and Hanover.

For more information, contact

Comments are closed.