New Lipstick Line Gives Back

Danielle Keefe Artistry is launching a new lipstick line for spring and teaming up with the Scituate-based nonprofit empowerHER, which supports girls who have experienced the loss of their mother at an early age.

The new lipstick line features two varieties. The first is a sheer hydrating balm with medium coverage that provides lush hydration and a pop of color. The second style provides more coverage and is an anti-aging/lip plumping formula that contains vitamins A, C & E with collagen peptides to offer anti-aging benefits as well as a blend of shea & mango butter, avocado, jojoba and olive oil for intense hydration.

Twenty percent of the lipstick sales during the months of April and May will help support empowerHER’s annual Mother’s Day Retreat, which brings girls together to relax and rejuvenate with skincare classes, sunrise yoga and a tribute to their mothers. Lipstick can be purchased online at, at various South Shore boutiques and salons including a new Danielle Keefe Artistry studio location in Scituate. For more information on the cause, visit

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