“In the south, everyone dresses their boys in Jon Jons,” says Cohasset resident Andrea Romito, founder of the boutique children’s clothing line Nantucket Kids. A mother of three with an appreciation for timeless designs, Romito was inspired to revive the Jon Jon style here in New England. For despite it being a traditional southern style, the Jon Jon was named after John F. Kennedy Jr., who was often photographed wearing the shortall in Hyannis Port and at The White House.
The Nantucket Kids brand blends relaxed New England charm with refined American elegance. Vintage patterns from the 1940s and 1950s serve as framework for many of Romito’s designs, such as a dainty sunsuit for girls. Since debuting with a summer collection earlier this year, Nantucket Kids has quickly gained momentum.
“The line is very much a reflection of my personal taste,” says Romito, who grew up wearing smocked dresses and bonnets on the shores of New Hampshire. The 36-year-old entrepreneur admits that she has dressed her children in the same revered elegance since they were born. “Classic children’s clothing will never go out of style,” she says.
The fall collection features an abundance of collegiate fabrics such as tartan plaid, corduroy and velveteen. Embroidered lobsters and whales will accent dresses, trousers and longtalls (a romper with long pants). Romito is also debuting luxurious sweaters with crocheted appliqués that are made from 100 percent Pima cotton. “I love sitting at the kitchen counter with my daughters and seeing their eyes light up when I take out my fabric swatches,” says Romito. “I love sharing this time with them and I hope that they have an interest in this business one day.”