Cohasset’s PHIA Boutique Finds the Right Fit for Women

PHIA Boutique opened its doors at the corner of South Main and Brook Street in Cohasset on June 2 and specializes in clothing for tweens, teens and adult women. Owners Michelle Gardiner and Karina Mendoza met while working as stylists at White House Black Market in Hingham and understood the struggles associated with shopping for kids transitioning between child and adult sizes. The two entrepreneurs set out to open a business that would cater to this specific need, while creating a shopping environment that would make each woman and girl feel comfortable and empowered.

The clothing at PHIA comes in a variety of styles but aims to be cute, age-appropriate and comfortable. Gardiner and Mendoza look forward to adding more adult clothing sizes to the shop and hope that by offering shoppers unique clothing items they can help their young customers to develop a positive body image and help them discover their own sense of style.

PHIA Boutique, 1 Brook Street Cohasset, 781-923-1452

—Dagmar Seppala

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