Chatting with Melinda Freda, owner of Bloom Lingerie and Swim

Whether you’re planning a Caribbean getaway and need to find a spectacular new swimsuit, or looking for the perfect undergarments to flatter your figure, Bloom Lingerie and Swim in Cohasset has got you covered.

                                                              What do you specialize in at Bloom Lingerie? 

We were founded on the premise that intimate and swim apparel should inspire women to embrace their beauty and confidence. We listen to our customers and recognize all styles and shapes of women. Their comfort and confidence is the most important thing to us.

Are there any specific designers or collections you’re excited about for spring 2017?

I’m excited about everything we bring into Bloom.

Having said that, this year’s Melissa Odabash Resort is spectacular and SHAN swim is exciting, offering an innovative twist on classic looks.

What do you love most about your job?

Bloom is more than simply a boutique—we’re a place that celebrates women and encourages them to indulge in the most passionate, playful and confident side of themselves.  I love the way a customer’s body language and energy can change when she feels good about what she’s wearing. We can offer honest opinions and devote time to finding the right fit and style to enhance a body. It’s very rewarding to help a women feel confident and beautiful.

Bloom Lingerie and Swim

132 Chief Justice Cushing Highway, Cohasset

 781-923-1454 ,

1 The white and blue pique bikini by Letarte.

2 Tie-front swim cover-up with shells by Letarte.

 3 High-waist lace Betty briefs with hearts by Hanky Panky.

4 Daisy strap and crystal embellished Marie Jo bra and thong.


 5 Faceted genuine stone and coin replica bracelet

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